Japan’s West Coast of Hokuriku is known for its untouched rural and mountainous beauty, with its main tourist hubs of Kanazawa, Takayama, and Shirakawago being popular all year round.

Kanazawa is the cultural hub of the region. Having never been affected by war or natural disasters, it has maintained rows of historical houses as well as its castle, which highlights its authenticity

A picturesque town with one of the three most beautiful festivals in Japan, Takayama’s festival, displays intricately crafted festival floats. The floats themselves are a testament to the region’s history and a chance to see the culmination of hundred’s of years worth of artistry and craftsmanship.

The entire town of Shirakawago is a designated World Heritage Site. Famous for its traditional gassho-zukuri farmhouses, some of which are more than 250 years old and some of which are now guest inns.

The area is especially popular during winter thanks to an abundance of ski resorts.

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